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Posted by Mario Lopes
Article marketing in the fast paced rhythm of a high tech virtual reality reopens an archaic debate...
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Posted by Thomas Cutler
Every two years the Manufacturing Marketing firm, TR Cutler,
Inc. (www.trcutlerinc.com) conducts a national...
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Posted by Marcia Yudkin
Of all the web sites belonging to coaches, consultants and
experts that I have reviewed, more than three-quarters
shared a very serious marketing blunder: Their potential
clients wouldn't understand from their home page precisely
what they do. Jargon gets in the way.
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Posted by Rhys Nawodycz
- - - - - - - - - - - - - - - - - - - - - 7 Pillars To Writing Successful Articles © 2003 Rhys Nawodycz
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Posted by Darrin Coe
The Unique Selling Proposition advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor offerings by developing products that have a special formula, design, or feature. The product or service being marketed must be unique and important to the prospect. Finally, the USP can be an overt statement or implied through different marketing mechanisms.
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Posted by Maricon Williams
A printed brochure will never go passé because it is something every company needs. It is an avenue to keep customers coming. Brochures can be simple as black and white copy on a tri-fold sheet or it can be complex as text uses full color graphics and photos on a glossy paper. Convenience of brief, targeted messages to prospective customers is the benefit of brochures. Another is that customers can easily pass the information to another, therefore, it is a built-in advertisement.
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Posted by Mitch Tarr
Many times when a trade show is planned for there isnt someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you.
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Posted by Paul Lemberg
Ten Crucial Questions
for Your Business...
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